Having worked in the music industry for over 20 years, an industry full of image lead product, lacking in any form of depth or credibility, I began to think about when a whole section of industry becomes insecure. I have witnessed this for a while when a section of industry does not have the confidence to create, loses its sense of self identity, and follows trends that may create some success but is forever watching their competitors, not to stay ahead and keep themselves on track, but to copy and produce substandard product and procedure.
I have, along with Denise delivered seminars and sessions where people have been affected and wanting to use certain methods and exercises used in their own sessions. I have no problem at all with this, but it is like taking the car without the engine. Missing the forethought and motivation the message you want to share / deliver will lack depth and meaning therefore the actual effectiveness of the exercise.
Know who you are.
Know what you want.
Know why you want it.
This is so vital for all businesses or general creative’s otherwise you will be resigned to the ranks of being a Xerox machine.
Speaking with many clients who wish to become the next big thing, the Beyonce or Madonna type, I would ask, “If Madonna or Beyonce is in the market place why would someone want you?” It is important to be better or if you cannot be better, be different. The funny thing is when people say they are different but they actually are not, they are delivering the same product or service but using a different pitch, which may last for a while but generally gets shown up when the “real” comes to town.
When too many companies begin to emulate this behaviour, there comes a serious need for intervention and change. We have reached this point in many sectors of industry, and we are now in need for a revolution in change. Some believe in taking it to the man and confronting the machine, some believe in working from the inside out. Whichever way is more suitable you I would encourage you to think about who you are, what you want and why.
Is emulating others success just for the sake of it enough, or is it even safe for society, the relentless pursuit of success is attractive and oh so elusive, like that perfect woman/man that doesn’t really exist. We all can get caught in the trap, all of us.
One of the Oxford definitions of insecurity is; “The state of being open to danger or threat; lack of protection” when the one you follow changes or decides what they have been doing is out of date or wrong and publicises so, what happens to you and your business?
Don’t be afraid to take a little time to be different or better, the world is changing so quickly and it is changed by those who are not insecure, but by those who see where change is necessary and make those changes.
In the immortal words of the singer Michael Jackson in the song Man in the Mirror:
“Make that Change!”